What is the difference between Google Analytics 4 and Universal Analytics?
With the upcoming Google Analytics 4 release, the question of what is the difference between Google Analytics 4 and Universal Analytics is more relevant than ever. Since the Google Analytics team announced version 4 back in February, there has been confusion about what to expect when GA4 releases and whether you need to take any action if you have already installed Universal Analytics. Google Analytics is a free service offered by Google that enables businesses to get detailed reports about their site's traffic and usage. The name of the service was changed from Google Analytics to Universal Analytics to unify the data collection for different web properties. It’s used by millions of websites to better understand their visitors, optimize the user experience, and increase conversions. What is Google Analytics 4(GA4)? The next-generation measurement system Google Analytics 4, replaces Universal Analytics. From July 1, 2023, Universal Analytics properties will not proces...