Advantages and Disadvantages of Email Marketing
Email marketing is still one of the most effective online activities, despite changes in recent years. Given the changes in technology, it’s sometimes difficult to decide whether to choose email marketing or not. This article gives an overview of the advantages and disadvantages of email marketing and helps you make a decision. Most importantly, you will get insights into how to maintain a strong customer relationship using email marketing techniques. What is email marketing? Email marketing is creating newsletters and emails to promote a business or present products and services. It can be done via email, fax, online banner, other platforms, and text messages to mobile phones. Email marketing is a very effective sales technique that can help garner interest in your product or service. It’s been around for a long time, and whether you’re a large brick-and-mortar business or a fledgling startup, you can use email marketing to build brand awareness, drive sal...