Digital Catalyst

  Email Marketing The email remains one of the most vital marketing tools, with 91% of consumers saying they use it daily. According to eMarketer, email conversion rates to purchase are three times higher than the conversion rates on social media, and the average order value is 17% higher via email than via social media. Benefits of Email Marketing Businesses can stay in touch with their audiences through email marketing. This method helps customers to stay informed. Your customers will check them at their convenience as long as you provide them with the information they find interesting, hence increasing engagement. Due to the growing popularity of mobile phones, most customers today use them to access emails, media, and information. Litmus reports that 54% of emails are opened on mobile devices. Mobile devices record higher conversion rates for well-designed emails than any other media. Email marketing can be easily measured. The majority of email marketing tools allow users to track

    Text (SMS) marketing    SMS Marketing  was mainly used for personal conversions. Later, businesses realized the       scope and  importance of SMS Marketing  with the abrupt increase of smartphones. It is         the  easiest way to reach customers through SMS Marketing.        According to research by Deloitte, 8% of the world’s population has visited the stores and made purchases after receiving promotional offers on messages. 29% of the target audience responded to messages, and 47% of the audience went further to make a purchase. Messages are the preferred medium by customers to talk to businesses. 9 out of 10 people choose messages to keep themselves informed about business communication.  Read more :  https://digitalcatalyst.in/blog/7-great-benefits-of-sms-marketing-for-your-business/

  Video testimonials  from real people have become an increasingly important part of a customer’s decision to buy. This is because it helps create a face behind a company, and oddly, gives a sense of familiarity. It is much easier to trust someone we are familiar with than someone we don’t know. Brief, genuine video testimonials provide an opportunity for potential customers to see how a product or service benefits other people in real life. Numerous studies have shown that video testimonials are more effective than written ones at selling products and services. Customers are more likely to trust a video than a simple photo or even a set of them because they bring an extra level of human feeling into the equation. If you want your business to succeed, use video testimonials in addition to photos and text reviews Read more: https://digitalcatalyst.in/blog/why-you-need-to-include-video-testimonials-on-your-landing-pages/

  A successful marketing strategy is the lifeblood of any business. It’s what will help you to stand out from the crowd and make your brand memorable in a very crowded marketplace. Just like any other business, marketing for start-ups is a vital component in the success of any company. With so many different platforms to choose from, it can be hard to know where and how to start. There are many digital marketing channels which you can use for your start-up. That’s why you should choose the right  digital marketing strategies for your start-up  to get maximum output. Which strategy works well for your start-up depends upon your niche, target audience, and many other factors. Trying to create a unique, interesting and ultimately effective marketing plan for your start-up can be challenging. As a start-up, you may not have the budget for in-house marketing and advertising specialists. However, that doesn’t mean you can’t be successful online. In fact, a growing number of start-ups are ach

  Invented and showcased within a few years of each other, the desktop computers, mobile phones, and the internet became three of the most significant inventions of the last millennium, changing the way the world communicated and interacted.  The World Wide Web, invented in 1989, and the touchscreen phones, first launched in 2007, gave a massive boost to how the internet was accessed on the move. Sometime in mid-October 2016, mobile devices (phones + tablets) overtook desktop computers in the global market share of internet access, with mobile phones by themselves overtaking desktops less than a month later. The turn of the millennium also saw a slew of social media networks and e-commerce sites, making accessing the internet through mobiles an inevitable part of our daily lives! Read more..... https://digitalcatalyst.in/blog/what-is-responsive-web-design/

  As the world becomes more digital, many companies are using  PPC (pay-per-click) marketing campaigns  to reach their audience. This method allows businesses to select specific keywords and bids, which will trigger ads when people search for relevant content online.  PPC marketing  increases a business’ exposure and offers ways to deliver their message to consumers at the point of highest intent. If you want to grow your business and increase your income through SEO,  ppc campaign management  can help you reach your goals. Tailoring PPC campaigns to fit your business is an important step in the process, and it can help you generate leads or sales at a low cost. Here are some tips to help you maximize your ROI on every ad campaign: 1. Create a cohesive marketing strategy Before you start brainstorming strategies for your PPC campaign, make sure that you have a clear marketing strategy. What is the purpose of your company? What do you want your potential customers to think of when they

  It was in the early 1880s when the world got to see the earliest form of motion pictures. Between 1888 & 1895, famous inventors like Thomas Edison and Louis Lumiere introduced a motion picture camera and the cinematograph. And with the invention of televisions in the 1920s, videos came into our lives! The world of storytelling took a great leap and never looked back!Read more... https://digitalcatalyst.in/blog/why-your-business-needs-to-be-using-youtube-video-marketing/  

Local SEO Tips for Multiple-Location Businesses   Search Engine Optimization, or simply SEO is a buzzword in the world of digital marketing. By definition, it is the process used to improve the quantity and quality of traffic to a web page or a website from various search engines. Though very commonly used in digital marketing conversations, for someone who is probably new to the space, you might wonder about the importance of  SEO  and ways to use it, if your business is operational from multiple locations. What are Multiple-Location Businesses? Businesses – dealers in products and services, operate out of multiple locations in order to be able to service their customer base quickly and efficiently. You are recognized as a multi-location business if: • You have a few physical stores or locations • You cater to different parts of the market, even without an actual physical store Deciding to expand is not an easy decision to make. While there is a prospect of future growth, there are ch