Why You Need To Include Video Testimonials on Your Landing Pages

 

Video testimonials from real people have become an increasingly important part of a customer’s decision to buy. This is because it helps create a face behind a company, and oddly, gives a sense of familiarity. It is much easier to trust someone we are familiar with than someone we don’t know.

Brief, genuine video testimonials provide an opportunity for potential customers to see how a product or service benefits other people in real life. Numerous studies have shown that video testimonials are more effective than written ones at selling products and services. Customers are more likely to trust a video than a simple photo or even a set of them because they bring an extra level of human feeling into the equation. If you want your business to succeed, use video testimonials in addition to photos and text reviews Read more:https://digitalcatalyst.in/blog/why-you-need-to-include-video-testimonials-on-your-landing-pages/

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