5 Reasons why SEO is Important for your Ecommerce Website

Do you know 39% of all eCommerce traffic comes from search engines? It demands the need for an effective eCommerce website.    

SEO- Search Engine Optimization helps your website get the top position in the search engine page results.    

Though SEO is a lucrative strategy to be implemented in websites and search engines, some people don’t recognize the importance of SEO for e-commerce websites. No matter which business you are in, a solid SEO strategy helps draw people to your website.

Search engine optimization determines the best, most popular, and most useful websites based on customers’ search terms. It’s no secret that if you’re looking to get your website found on search engines, it’s essential to focus on SEO since it contributes to rankings.

Ranking an eCommerce site is tricky since you need to optimize your keywords, ensure that your website is user-friendly, check for lagging images, and so on.

Even your interest in learning about the ins and outs of eCommerce helps to optimize your website for implementing effective SEO.

Let’s look into some recent changes in e-commerce SEO and know why it is more critical in the new world of marketing as it:

• Will improve the familiarity of your brand in the customer’s shopping experience.
• Improves sales by increasing the traffic to your website
• SEO outcasts other marketing efforts in terms of expenses
• With eCommerce SEO, you can achieve 360-degree perfection
• SEO lasts long and elevates other marketing efforts

Here are the reasons explained in detail the importance of eCommerce SEO:

Organic Visibility is the best way to be visible in the customer’s shopping experience:

Google or any search engine drives traffic to your website. According to a Forbes report, Google’s first page results drive 71% online search traffic, and in the coming years, it would be 92%. If your website is not visible on Google, it’s not visible to the customer either.

By recent study, the first organic result in Google search has an average click-through rate of 28.5%, while second and third have a 15% and 11% click-through rate.

The introduction of “Featured Snippets” and other Google features such as “People also ask for” “Near Me” “Close By” has further elevated the importance of SEO. The Featured Snippets are Google’s attempt to provide users with quick and instant answers.

Featured snippets appear in 12.29% of search results, according to a study by Ahref. Google’s Featured Snippets are significantly more effective than the #1 ranking position. If a featured snippet appears above the #1 results, the share of clicks reduces to 19.6%. It implies earning top spots in SERPs means your brand is going to miss a lot of traffic and Visibility at the first phase of their buying journey

Improves sales by increasing the traffic to your website: SERPs results

81% of people conduct an online search before making a purchasing decision. Before contacting a salesperson, 47% of consumers look at company content. Therefore, if your company isn’t visible in a highly valued space like that, you’re missing out on a chance to drive their purchase decision.

So that, your brand affected as below 

Be aware of a few people.

Purchases will slow down.

Your competitors will surpass you.

Customers’ trust will be unassured even if you conduct paid campaigns.

SEO plays a significant role in sales growth and Visibility.

Read more: https://digitalcatalyst.in/blog/5-reasons-why-seo-is-important-for-your-ecommerce-website/