Digital Catalyst

Today’s digital landscape has radically changed consumer-business dynamics. Due to the presence of enormous   Digital channels , the behavior of consumers has changed. Consumers can determine how and when to receive information. They can now rely on the internet to learn more about your business. Recent studies reveal that  video marketing  is the most effective method for interacting with consumers and delivering information regarding brands and products that catch their attention. In surveys conducted by different media, 88% percent of marketers indicated that video marketing was their preferred method for marketing purposes. Even consumers are interested in opening video messages over text messages from businesses as marketing information. Digital marketers  are advised to use  YouTube video marketing  and alter their strategies according to varying business requirements. It is more effective to provide information in a form that consumers are ready to consume. There is a high chanc

The   benefits of a Facebook   marketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. In this way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business.  Some people say Facebook is no longer worth advertising due to the advent of other  social media platforms . It continues to effectively drive traffic to your website and convert it into customers. Check out these benefits of branding your business with  Facebook marketing  in 2022. Accessibility to a Wider Audience Facebook is undoubtedly a great advertising platform for businesses. A large audience of all demographics can be reached, as Facebook has more than 2.6 billion users worldwide, according to Statista, 2020. You can find your desired audience profile no matter whom you cater your business to as Facebook attracts users of all generation

Google updates the  Search Engine ranking algorithms  very often. So, to rank top and drive organic traffic, we need to keep on pace by updating the strategies. The strategies implemented last year become obsolete this year. Competitiveness increases with every passing day in the online market. Keeping an edge in the digital age has become the new norm for businesses. No matter what size of business you have – whether you are a small company, a big corporation, or a startup – your  SEO strategy   should be industry-specific. Optimize Voice Search Research shows that 75% of users don’t go beyond page one of search results! As a result of such fierce competition in 2022, having robust SEO techniques will be imperative. After you have covered the basics, an advanced  search engine optimization  approach will take your site to the next level. Having understood the relevance and importance of  SEO techniques , we are left with the question – what are they? Here are the top 10  effective   S

As Google updates its SEO algorithm,  SEO strategies  are volatile and change continually. Despite regular algorithm updates and improvements, a few tried and true SEO tactics remain. Implementing these tactics on your website will enhance your ranking and protect it from Google’s changes. You can implement these tactics in two different ways:  on-page and off-page  On-page SEO tactics to be considered To make quick, effective changes, focus on  On-page SEO tactics : 1.  Focus on long-tail keywords Keywords with long tails are typically more specific and prolonged than standard ones. They have a lower search volume than shorter keywords but can be very useful. Long-tail keywords help you understand the user’s intent. By this, you can narrow the keywords to those highly related to the actions you want users to take on your site. You can know the user’s intent through long-tail keywords, which is impossible with short ones. And these types of keywords have lower search volume and lower c