Types of keywords: What They Are, Why They Matter and How to Use Them

Search engines like Google, Bing, and others let you type in words to search for what you’re looking for. Google shows relevant results to the terms entered in the search box, regardless of whether they are organic or paid. 

Keyword selection is a significant part of your campaign, as it decides where your ad will appear. People searching for keywords related to your products or services will be more likely to click. Use the search terms report to find out which keywords your competitors bid on and see if there are any that you could add to your campaign.


Keywords can make your business website stand out from your competitors by increasing traffic. Bidding on relevant keywords is the best way to get your ads to show up. Let’s see how keywords play significant dividends in traffic generation and how their usage is crucial for other marketing channels.

What are keywords?

A keyword is a word or phrase that a user searches for. The user might be looking for a particular solution, purchasing information, or simply more about the topic.

Importance of keywords for different Digital Marketing Channels like SEO, SEM, PPC, etc.

Since the advent of the Internet, businesses have recognized the importance of keywords. Keywords are critical for SEO, SEM, and PPC. If you choose the wrong keywords, you will fail to acquire leads from your target audience. You must use the right keywords to get maximum traffic on your website, eventually increasing sales and revenue. The keyword should describe the page’s content and be used in titles and meta descriptions.

It is essential to use relevant keywords in the content. Different types of keywords are discussed below:

Various Types of Keywords:

You should be aware of four types of keywords, especially when creating content. These are:

Informational keywords

To find out information or solve problems. They are not used to buying products or services but rather to learning about a topic in more detail. For example, if you want to find information about hybrid cars, you can search for the term ‘hybrid car.’

Navigational keywords

To locate a particular website, service, organization, or product related to their search topic. For example, if you wanted to go directly to Hybrids’ website and view information about their products, you would search for the term ‘Hybrids.’ 

Commercial keywords

Commercial keywords are used to locate businesses that offer products or services related to keywords typed into search engines. This type of keyword identifies what type of product or service someone wants to know, where they need to go and what they need to do to get what they’re looking for. For example, if you are looking for a new digital camera, you would search for ‘digital camera reviews.

Read more: https://digitalcatalyst.in/blog/types-of-keywords/

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